UNAA Convention(San Francisco California)

Development Initiatives Africa(D.I.A) took part in the summit that was held in San francisco over the weekend i.e 31st Aug - 2nd Sept 2007; Quite a number of issues were tackled pertaining to the development of Ugandan and African communities at large.

Represented by Mr.Kiggundu Steven/Kid Fox one of the Directors,D.I.A contributed to the meeting and amongst the points/means/solutions aired was the communicative approach to development,an artistic/creative means of empowering the communities with necessary life skills for better livelihood which is one of the core/basic means upon which D.I.A operates.

Its very apparent in Uganda/Africa today that the every day person/lay man is now more familiar and attracted to simple,friendly and more personal approaches to issues as opposed to the long time non effective political/government policies if i may say;

Case study of Uganda today shows that the every day person is so much driven by the artistic activities around and the messages they portray;for instance the Music Industry in Uganda which is also growing at a very first pace has got a Magnificent Influence on the locals like nothing else today...

If such is/are utilized appropriately,a great deal of sensitization and empowerment to the communities shall be achieved/done.

Good example is of writing really nice Songs,Plays e.t.c on important issues such as Sanitation,Savings,Job Creation among others,or personally confronting the locals by way of organizing conferences to teach and empower them with a number of skills backed by entertainment thus the statement INFOTAINMENT,which D.I.A is already doing...
Written and Compiled by Kiggundu Steven (KidFox), Inputs by Edgar Byaruhanga.